Tuesday, February 23, 2010

After Class-Chapter 8

Today we did a quick review about the renaissance, covering the three renaissance men that we learned about in class and in chapter 7, the designers we talked about were Ratdolt, Manutius, and Tory. All we did to remember these designers was review the major design aspects that each person used, and we clarified some new inventions or techniques that came about during this time. We only spent a few minutes going over the renaissance, cause most of our focus in class was aimed toward chapter 8 and of typographic genius. Mainly this chapter went over the French rococco period of art and the letterforms that were being used during that point in time. Many changes were made to typography including the invention of the first font family and formula for font sizes. These discoveries were made by Fournier le Jeune, and he created font sizes by using the point system where 72 points equals one inch. The most helpful part of class discussion was when we looked at the evolution of the type going from old style to transitional, to modern. We focused on the difference of strokes and how the letter form change due to the preference of the time. For example the modern types were machine made and thats because everyone was fascinated by the rise of industrial power so they had the urge for machine made lettering opposed to hand drawn type. 

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