Weekly Image

This Advertisement for NIKE represents what we have been learning in class more specifically the early stages of civilization when logograms were being used. A logogram is something that represents a certain concept, for example how the dollar sign($) represents money/currency. I saw this image once before outside the internet, but this image was taken of the computer. The main reason why I was attracted to this particular piece is due to the color contrast between the dark, rugged terrain and the red of the NIKE swoosh. I was also drawn to this advertisement because, like I said earlier, I remember seeing this image before. For NIKe this is meant to sell products, or overall draw attention to their company. Even though this image is recent, we can still see how design is used to communicate, NIKE is using an element of communication that dates back before the Phoenicians. The only difference is that ancient civilizations used logograms to help communicate important ideas, whereas NIKE uses it to promote a product. However the effect is still the same because the NIKE swoosh is known worldwide due to the logogram being easy to identify.