Wednesday, April 7, 2010

Art Deco

Art deco grasps its inspiration from other art period such as art nouveau and the art and crafts movement. Art deco focuses on all aspect of design including jewelry, architecture, furniture, fashion, magazines, books and posters. All of which share the basic style of Art deco. This movement was developed in between the two world wars and incorporates geometric and linear forms. Much like pictorial modernism, art deco involves this concept of simplified forms and the idea that less is more. The artist involved during this time like the French designer Cassandre would distort reality while using space to create an effective simplified composition. The art deco style is also know to represent what was happening during the time period. Depictions of women smoking and war posters are seen because this is what was going on during the time. Typography is a huge part of Art deco as the sans serif font slowly became the font of modernism, art deco designers would create interesting arrangements of type creating a unique composition. Jan Tschichold manipulated weight and placement of type to add to his image. The best way to go about simply defining Art deco is to say it is a form of art that includes a simplistic view on reality. For example in art deco, instead of drawing a human eye designers would replace it with a simple dot. Art deco is modernism and involves the idea of new form, and materials being used.

My only question is why Art Deco stopped being the popular form of art…what events led designers to step away from this form of art?

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