The New York School-After Class

After the presentation on the New York school it became more apparent what the school promoted when it came to design concepts. This whole idea of combining visually innovative shapes with communicative text gave way to interesting editorial layouts. Today in class also cleared up the style of typography that was used during this period. For example the whole concept of typographic expressionism, that involved type that would symbolize the meaning of the actual word. I found it interesting how the designers from this time would use photo negatives as a cheap and efficient way to organize and create interesting layouts.