Pictorial modernism is very much focused on the advertisement side of design. This art form was discovered and used throughout the early decades of the 20th century. One of the first groups that began this form of pictorial modernism was the Beggarstaff advertising company founded by James Pryde and William Nicholson. This style of advertising is best described as being simple forms. Plakastil was the first movement of pictorial modernism and is considered to be what started the new art form. The flat colors and simple design is what pictorial modernism was all about. Bernhard was the German designer made famous for his priester advertisement that simply used two matches underneath the bold face type. In Switzerland there was another form called sachplakate which borrowed some ideas from plakastil but also developed its own style know as Basel realism. This form of realism was a new way of advertising that involved a intense style of realism made from lithographic prints. War posters had a lot to do with this era because it fell in between the two world wars. One of the most famous propaganda poster designers was Ludwig Hohlwein. He was Hitlers personal designer, and truly capture the essence of this art form by using this concept of less is more to create simplified compositions.
How come in pictorial modernism we don’t see these geometric shapes that were involved in the influences of modernism such as cubism and futurism…etc.?
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